Who We Are
THE KINNEY GROUP is a southern California based advisory firm that specializes in working with business owners seeking to maximize the profitability and valuation of their company – usually because they are seeking capital for growth, turnaround or exit - but often times simply to streamline their operations and create greater life balance.
In everything we do…
We believe the greatest potential can only be achieved when you:
- Start with a clear and quantifiable GOAL
- Develop a comprehensive STRATEGY to achieve the goal
- Systematically EXECUTE that strategy
We believe the value of any strategy, how ever brilliant, how ever well-conceived, is a function of the effectiveness of its execution.
We believe that an inspired workforce working in unison towards a common goal is critical to the effective, efficient and therefore profitable execution of any business strategy.
We believe that, with a capable, engaged, inspired and aligned team, you can accomplish just about anything.
So we developed a management system that creates alignment, inspires engagement, manages accountability and provides a structured process for systematic execution of business strategies.
Our mission is to be the most trusted resource for maximizing sustainable profitability and business valuation for small businesses.
We accomplish our mission through our dedication to the continual development and refinement of the Critical Factors Management System as the most effective system for executing any business strategy and by working directly alongside our clients and their management teams to execute their strategies through the Critical Factors Management System.
Welcome and thank you for considering an engagement with THE KINNEY GROUP.
I have applied over thirty years of diverse, international executive management experience with well-financed to financially-challenged companies in start-up, growth, turnaround, financing and exit mode to develop the Critical Factors Management System as the most effective system for executing ANY business strategy.
I have also developed a network of capital sources as well as to assemble a proven team of trusted advisors in every area of business management to address the needs of our clients.
Personally, I very much enjoy working directly alongside my clients and their management teams to EXECUTE strategies to optimize profitability on a sustainable basis and thereby maximize business valuation through the Critical Factors Management System.
In terms of my background, after graduation from Harvard University with a degree in Economics, I worked with the Mayor of Providence, RI as Chief Administrative Aide and managed all operational departments of the city. Thereafter I have held positions with the following commercial enterprises:
- The Kinney Group – President
- Management Action Programs – Senior Consultant
- Media Data Corporation – CEO
- Current Attractions Magazine – CEO
- Target Marketing Systems – President
- Kinney Foods International – President/CEO
- Merrill Lynch – Financial Consultant
- Monarch Financial Services – Regional Sales Manager
- Advanced Financial Services – Operations Strategist
My passion has always been to develop systematic processes to optimize efficiency. My selected accomplishments include:
- the development of a corporate performance management system (Critical Factors) customizable to the requirements of companies of any size in any industry (now available through The Kinney Group, Vantera Partners and Executive Performance Group)
- a proprietary technology to power ratings systems, recommendation engines and parental control systems for the entertainment industry
- testifying before the U.S. Senate on three occasions as an expert witness related to the impact of media content on children
- a sales system for a Fortune 500 company that resulted in a sustained 225% increase in productivity
- the development of a pioneer company and national leader in the brokerage of residential real estate financing
Thanks again for visiting. I look forward to the opportunity to work with you.
David G. Kinney, President
The Kinney Group


